Legal Marketing: Advancing Inclusion Through Storytelling

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Episode Description:

Summary: In this SIG Share-Out episode, Vivian Luiz Coco and Michelle Turner discuss how firms can use strategic storytelling to uniquely position their talent and create a human connection that can help build and grow inclusive relationships and cultures.

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Speakers:

Vivian Luiz Coco, Head of Marketing, Communication & Client Relations, Licks Attorneys

Michele Turner, Global Marketing and Communications Project Manager, Skadden, Arps, Slate, Meagher & Flom LLP

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Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

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