Limites entre o marketing de oportunidade e o direito de imagem
August 25, 2022

As advogadas Carolina Caetano e Lívia Costa, do Licks Attorneys, escreveram o artigo “Limites entre o marketing de oportunidade e o direito de imagem”, publicado nesta segunda-feira (22/8) no site “Conjur”. O artigo aborda a polêmica em torno do uso não autorizado da imagem do ator Caio Castro em ações publicitárias, a partir de uma entrevista sua que viralizou. Leia o texto na íntegra:


Attorneys at law Carolina Caetano and Lívia Costa, from Licks Attorneys, wrote the article “Boundaries between opportunity-marketing and image rights”, published this Monday (August 22) on the “Conjur” website. The article addresses the controversy surrounding the unauthorized use of actor Caio Castro’s image in advertising, based on an interview that went viral. Read the full text at:

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