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Carolina Caetano is the head of Licks’ trademark prosecution team in São Paulo. She joined Licks Attorneys in 2021 and has over 8 years of experience in the trademark field, having worked in top-ranked law firms in Brazil in the Intellectual Property area. Mrs. Caetano’s practice focuses on trademark prosecution matters involving large trademark portfolios of both International and National companies in the most various market fields such as: Fashion, Automobile, Energy, Pharma, Food, Telecommunications, Oil & Gas and Healthcare.
Mrs. Caetano’s practice also focuses on copyright, trade-dress, geographical indication and fashion law matters.
• “Big Mac’s trademark exclusivity” (Correio Braziliense, March 12, 2019);
• “Creation or cultural appropriation – an analysis facing Prada’s controversial sandal” (Mundo Marketing, July 2020 available at https://www.mundodomarketing.com.br/artigos/larissapietoso-e-carolina-bandiera/38760/criacao-ou-apropriacao-cultural-%E2%80%93-umaanalise-frente-a-polemica-sandalia-da-prada.html );
• “Miel Gibson and the limits of the use of proper names” (Migalhas, August 2020 available at Miel Gibson e os limites de uso do nome próprio (migalhas.com.br) );
• “Blue Tiffany and the protection of colours as intangible assets” (Migalhas and Propmark, April 2020 available at Azul Tiffany e a questão da proteção de cores como ativos intangíveis (migalhas.com.br) and Azul Tiffany e a questão da proteção de cores como ativos intangíveis -propmark)